Found an escort agency
Setting up an escort agency can be a complex and controversial undertaking that requires careful consideration. There are many legal, ethical and social aspects to consider. Before making a decision, you should thoroughly research the legal requirements, weigh up the potential risks and ensure that you have the necessary knowledge and resources to run such a business.
Do I need a trade license?
An independent escort agency carries out its activities as a free trade in accordance with the German Trade Regulation Act (GewO). The escort agency is only permitted to commence business activities after successful registration of the trade.
The competent authority for the business activity of the company depends on the location and is usually the respective district administrative authority. This is the district authority or, in the case of cities with their own legal status, the magistrate.
Further information: WKO - Vienna Chamber of Commerce, Vienna Section, Cinema, Culture and Entertainment Businesses
Are escorts subject to the Prostitution Act
Escort agencies that do not provide sexual services are classified as freelance businesses, comparable to partner agencies of any kind. Here, the placement of escorts is exclusively for social occasions.
The provision of sexual services by escort agencies falls within the remit of the morality police and should be regulated in accordance with the prostitution laws of the respective federal states. At present, escort agencies that provide sexual services are not permitted under any state law and are therefore in breach of the relevant prostitution laws. Just like some other liberal professions (e.g. energetic massages, tantra...) which are often used to offer sexual services.
Some escort agencies point out that the service only includes the provision of companionship and that no sexual acts are arranged. It is solely up to the client and the escort how they organize the escort service.
Escort agencies providing sexual services are in breach of national prostitution laws, but not necessarily of existing criminal law.
Choosing the right domain
Here are a few tips:
- Short and concise, at best only 2-3 syllables
- Easy to pronounce (word of mouth): Hyphen, number, special letter obstructive
- Memory value - memorable, recognizable
- Unique branding, unmistakable
- Contains keyword - this increases the click rate - Caution: not all domain names with keyword increase the click rate
- Domain extension - Trustworthy
- Brand name and rights: No interference with the rights of third parties (trademark, name, copyright, UWG...)
- Use domain name also for the e-mail address
- Buy domain - many domain names are taken, here is a selection of exchanges for buying domains: easyname.at, medienkraft.at, word4you.com, sedo.com and many more
- Mobile usability - user-friendly input of the domain name
Which service is provided
An escort service, also known as an escort agency, mainly offers male clients corresponding ladies who provide companionship for an agreed period of time in return for a fee. This service is mainly used by business clients who travel a lot and is in most cases a form of prostitution. In contrast to a brothel, the ladies are not employed by the escort agency but work on a freelance basis. The ladies have the freedom to decide which assignments they accept, as the escort agency normally acts as an intermediary between the client and the escort.
Often the main task of professional, reputable escort agencies is to take over marketing and customer contact for the escorts:
Customer acquisition is achieved through convincing presentation and promotion of the escorts. The escort agency is responsible for creating a sedcard for the escorts. This contains photos, personal characteristics, usually with erotic content, often also special erotic services of the respective escorts. The exact content of a sedcard varies greatly depending on the customer orientation of the respective escort agency.
The sedcard is presented on the agency's own website and on local and, depending on customer orientation, international advertising portals for escort and companion services. Occasionally, advertisements are placed in daily newspapers and traditional distribution channels are used.
The escort agency takes over customer contact, customer advice and the coordination of bookings. This area of the service is very time-consuming and an important reason why professionally active escorts in particular choose to work with an escort agency. By providing this customer service, availability for customers is ensured without the escorts having to answer the calls themselves.
Telephone contact with the escort agency is intended to ensure the increased safety of the escort lady during an appointment, and some escort agencies also offer their own driver service.
The escort agency normally receives an agreed commission from the escort ladies for all their services. However, this varies.