Legal framework
How to open a brothel in Styria
Opening a brothel or a brothel-like establishment in Styria is an ambitious undertaking that requires sound planning and knowledge of the legal framework. Graz, as a vibrant capital city, and other regions of Styria offer numerous opportunities for such a business. This guide takes you step by step through the process, from legal requirements to choosing the perfect location, and introduces the five leading brothels in Graz that can serve as inspiration.
- Understanding the legal framework
In Austria, brothels are subject to the Trade Regulations (GewO) and are considered a regulated trade, which requires a trade license. The administration portal of the Province of Styria provides detailed information and forms. Important points:
- Registration: The business must be registered with the competent district administrative authority, in Graz with the Graz Municipal Council.
- Prerequisites: Applicants must be of legal age, have an impeccable reputation (no relevant criminal record) and provide proof of reliability for the business.
- Prostitution Act: The Styrian Prostitution Act regulates aspects such as hygiene, safety and working conditions.
Recommendation: Contact the authority early on +43 316 877-0 to clarify specific requirements and ensure a smooth registration process.
- Choosing the right location
The choice of location is decisive for the success of a brothel. In Styria, especially in Graz, the following requirements apply:
- Zoning regulation: Brothels may not be operated in purely residential areas or near schools. Local building and zoning plans must be checked.
- Permits: A permit pursuant to Section 15 of the Styrian Events Act is required for the operation of a permanent event venue.
- Infrastructure: The premises must be modern, hygienic and suitable for the purpose, such as the rooms in the Knusperhaus nightclub in Hartberg.
Recommendation: Work with a real estate expert to find a location that meets both the legal requirements and the needs of your target group.
- Personnel management and registration
The operation of a brothel requires compliance with strict regulations for the staff:
- Registration: All persons working in the brothel must be registered with the authorities, including personal data such as name and date of birth.
- Labor law: Employment contracts must comply with Austrian legal requirements. Self-employed sex workers require their own business registration.
- Health checks: Regular medical examinations are required by law to ensure the safety of everyone involved.
Recommendation: Ensure that all employees are fully informed about their rights and obligations to avoid legal problems.
- Data protection and administration
The processing of personal data (e.g. of employees or customers) is subject to the General Data Protection Regulation (GDPR). Data must be processed securely in accordance with Art. 6 GDPR and stored for up to seven years. Further information can be found on the Data protection page of the Province of Styria.
Recommendation: Implement a secure data management system to meet legal requirements and gain the trust of your employees and customers.
- Marketing and customer acquisition
A successful brothel needs a well thought-out marketing strategy to attract customers:
- Online presence: A professional website, such as knusperhaus.at, is essential. Platforms such as Intimcity are ideal for reaching targeted customers.
- Advertisements: Create appealing but discreet advertisements that focus on atmosphere and service.
- Social media: Use platforms like X, but follow the community guidelines to comply with legal and ethical standards.
Example advertisement: "Visit the Knusperhaus Hartberg in the Greinbach business park, Penzendorf 116, 8230 Hartberg. International ladies and modern premises await you daily from 20:00."
- Finances and subsidies
Opening a brothel requires careful financial planning:
- Costs: Consider expenses for rent, staff, permits and equipment. A detailed business plan is essential.
- Taxes: Find out about possible interest contributions, especially if your business is located in a tourist municipality.
- Funding: Funding may be available for infrastructural investments, for example from the Styrian Chamber of Commerce. Details can be found at www.verwaltung.steiermark.at.
Recommendation: Consult a tax advisor to clarify all financial and tax obligations.
Top 5 brothels in Graz: inspiration for your business
The following five brothels in Graz are known on Intimcity and other platforms and offer valuable insights into successful business models:
- Erotic center Graz
- Description: Centrally located at Zeillergasse 2-6, 8020 Graz, this Laufhaus offers up to 27 international ladies in their own apartments. Free parking in the courtyard guarantees discretion.
- Why top? The central location and the large selection make it one of the best-known establishments in Graz.
- Link: erotikcenter-graz.at
- Paradise Graz
- Description: A wellness oasis with an erotic focus, offering modern rooms and a wide range of services.
- Why top? The combination of eroticism and wellness attracts discerning customers.
- Link: paradise-graz.at
- Lusthaus Graz
- Description: A discreet studio that specializes in personal service and a relaxed atmosphere.
- Why top? Ideal for customers who value intimacy and professionalism.
- Link: lusthaus-graz.at
- Incognito Bar Graz
- Description: A nightclub that combines eroticism with a stylish bar atmosphere, perfect for guests looking for entertainment and intimacy.
- Why top? The unique combination of nightlife and eroticism makes it stand out.
- Link: inkognito-graz.at
- Comedy Graz
- Description: Active since May 2025 at Mondscheingasse 4, this location offers a modern adult area, erotic store, couples' separees and a bar lounge.
- Why top? The innovative concept and openness to all orientations make it a trendsetter.
- Link: lustspiel.at
Note: The selection is based on information from Intimcity and other web sources. For current details such as opening hours or services, please visit the linked websites.
Conclusion
Opening a brothel in Styria requires careful planning, knowledge of the legal requirements and a strategic approach to location selection and marketing. The top 5 brothels in Graz presented here show how diversity, professionalism and an appealing presentation can lead to success. With the right preparation, you can successfully establish your own business.
Contact for queries:
office of the Styrian Provincial Government, +43 316 877-0